I think Creative Commons is a useful tool for students. Often, they add videos, photos, and music to their projects, and this site provides them with many choices. Additionally, I feel that using these works gives their project more authenticity (as opposed to using generic clip art or pieces that do not have authors).
However, I think the most important aspect related to copyright law is teaching students how/why to cite their sources. With fair use, many works (under certain circumstances) actually can be used in educational assignments. Most students, then, simply need to understand that they can not steal other people's work and that they must give credit where it is due.
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Did you notice the Student Journalism 2.0 portion of the CC website? http://sj.creativecommons.org/ The page says that it is "aimed at encouraging journalism students, teachers, and advisers to understand and apply legal and technical means to participate in 21st century journalism." I wonder if this might be interesting to your students . . . not sure if it's just TALKING about sharing, or if it's really about DOING something. . .
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